This course focuses on concepts and theories of Strategic Information Systems (SIS) and issues related to it. Approaches in SIS planning are also discussed, taking into consideration the strategic aspects and possibilities.

DESCRIPTION

This course provides an introduction to the Internet Business. It outlines various strategies and applications that can be implemented within the organization. Students will be exposed to the preparation of an Internet Business proposals which has the potential to be implemented in Malaysia.

DESCRIPTION

This course introduces the key concepts used to design, monitor and improve business processes using principles of operational management. It includes various aspects of the production function including forecasting, facility capacity and layout, quality control, just-in-time, inventory management and productivity. The course further exposes students to various operational techniques and models that could facilitate in decision making. The course also discusses various current issues that could impact the operation management strategies of a manufacturing or service firm.

DESCRIPTION

This course enable students to understand and apply the basic concepts and processes of IT auditing. It discusses the importance of IT auditing knowledge in ensuring good corporate governance and risk management. This course also exposes the students to the development of sound control practices in IT environment.

DESCRIPTION

This course covers several main aspects in electronic marketing (e-marketing). The first part explains the foundations of online marketing while the second part expands further on e-marketing and planning strategies. This part covers the comparison of traditional electronic tool with e-marketing tools where appropriate examples are provided for online execution. The final part integrates e-marketing in the context of marketing strategy specifically, investigating how (Product, Price, Promotion, Distribution and Customer Relationship Management) can create value for consumers and businesses.

DESCRIPTION

This course provides an overview of the hospitality industry in terms of what constitutes the industry and the functional departments involved in the management of hospitality organisations. It deals with the major components that serve as the backbone of the industry which includes tourism, lodging/accommodation, restaurants as well as non-commercial food services. The sub-components of hospitality industry will also be presented such as clubs, theme parks and entertainment and catering and event management. The traditional functions of management and how they can be applied in hospitality management situations are discussed. Students will be exposed to trends/current issues in the industry and analyse situations related to hospitality.

DESCRIPTION

This course presents an overview of Islamic marketing.  Students will be able to understand the difference between conventional marketing and Islamic marketing.  Students will acquire knowledge of how the marketing mix is adapted in an Islamic marketing environment.  The course covers four broad topics: Islamic marketing within the context of Islamic economy and Islamic business, muslim consumer behaviour, the difference between conventional marketing and Islamic marketing, and the marketing mix (4Ps) within the context of Islamic marketing environment. 

DESCRIPTION

This course discusses the various aspects of financial system, including the structure and role of central banks and importance of interest rate as well as the various financial regulatory measures to ensure the integrity and smooth running of the economy. The course also discusses in detail the role of financial markets and financial institutions as the main intermediaries between the demanders and suppliers of funds in ensuring liquidity in the financial system.

DESCRIPTION

This course is designed to expose students to the concepts and practices of accounting in public sector together with the underlying legal provisions, rules and procedures. The coverage of the course includes environment of public sector accounting and major issues relating to management accounting and control, budgeting, financial accounting and reporting, auditing and performance measurement. The course also highlights the importance of accountability as well as current developments in public sector accounting.