BUSINESS AND ACCOUNTANCY

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List of master programmes

Master of Marketing

Master of Marketing (MMKT)  is a fast-track and hands-on master’s degree programme that specialises on building career in marketing and branding. By spending a minimum of 2 normal semesters and 1 special semester in a duration of 1 year, students will gain both academic and real-world experience of current marketing theories, refine you marketing research skills, analyse marketing data using appropriate statistical tools, and create workable solutions to an ever-changing fast pace marketing issues. Students will be taught and supervised by experienced academics who are expert in their respective areas such as branding, marketing, consumer behaviours, integrated marketing communications, services, and retailing to name a few.  Intake is once a year in September, thus make sure you reserve you place today in the prestigious University Malaya Graduate School of Business.


Career Opportunity

Students graduated with MMkt degree will have a wider career choice in marketing from analysts (i.e. dealing with data) to customer relationship (i.e. dealing with customers). MMkt degree can also serve as a stepping stone for holders to further their career in academics. Else, holders can also pursue other career opportunities that suit their preference, competencies and abilities attained.

Course Structure

Courses are divided into two categories: core and elective courses. In addition, students are required to undertake a research project in an area of their interest. The design of the courses and components allows students to maximise their learning and develop the skills that are essential for their career development. Students are required to take a total of 42 credits as follows:

Core Courses

Number of Courses Credit

CQE7002 Research Project

10

CQE7001 Marketing Research Methods

3

CQC7004 Strategic Marketing

3

CQE7004 Product Development & Innovation

3

CQE7003 Industry Engagement

5

CQE7005 Digital Media Marketing

3

CQC7024 Consumer Behaviour

3

CQC7026 Global Branding

3

CQC7028 Integrated Marketing Communications

3

 

 

Elective Courses (choose two (2) courses)

 

CQE7006 Tourism & Hospitality Marketing

3

CQE7007 Marketing Data Analysis

3

CQE7008 Contemporary Themes in Marketing

3

CQC7025 Services Marketing

3

CQC7027 Trade Marketing

3

Entry Requirement

Applicants for the programme should posses:

  1. A bachelor’s degree in any field with a minimum CGPA of 3.00 out of 4.00 or an equivalent qualification; 
  2. At least a band 6.0 for IELTS or a minimum score of 550 for the paper based TOEFL (for international applicants)
Intake Schedule

FEBRUARY AND SEPTEMBER

Fees
Fee Structure for Citizen
Fee Structure for Non-Citizen
 
Last Update: August 08, 2018

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